Every Score Comes With a Receipt
LeadScore AI grades every lead against your ideal customer profile — then shows the evidence. Fit, intent, and a plain-language verdict your reps can read out loud on a call.
From Raw Record to Ranked Call List
Scoring runs in tiers — cheap checks first, deeper research only when it's worth it.
Resolve the Context
B2B, B2C, or hybrid — the engine picks the right rules for the lead's profile and industry, and skips the ones that don't apply.
Grade the Fit
Your ICP, benchmark customers, and firmographics produce a fit grade from A to D. Ideal-customer lookalikes rise to the top.
Read the Intent
Replies, call outcomes, meetings, and timing set the intent band — hot, warm, cold, or dormant. Old enthusiasm decays; fresh signals count more.
Deliver the Verdict
Score, grade, band, and a plain-language verdict — pursue, nurture, or disqualify — with every piece of evidence attached.
Scoring Your Team Can Actually Trust
A number nobody can explain gets ignored. Ours shows its work.
Put a Score You Can Defend on Every Lead.
Start with a sample and review the scoring explanations before expanding.
Frequently Asked Questions
Where does the score come from? +
From your scoring policy: contact quality, data completeness, ICP fit, benchmark similarity, engagement, conversation quality, and timing — each contributing visible, weighted points.
Can I change how scoring works? +
Yes. Weights, rules, disqualifiers, and thresholds are all configurable, and you can test changes against sample leads before they go live.
What happens when a lead says do not contact? +
The lead is suppressed. It keeps its score and its history, but automated outreach stops — compliance beats sales urgency, every time.