Build Your Ideal Customer Profile
Every score in LeadScore AI is a comparison against your ideal customer profile. Describe your best customers and what disqualifies a lead, and that description becomes the model that grades every record that enters the system.
4 MIN READ · UPDATED SEPTEMBER 2026Start From Your Real Winners
Look at your last ten good deals: industry, company size, region, the problem they bought for. That pattern — not an aspirational persona — is your first ICP. You can describe it in plain language; the system turns it into scoring criteria.
Disqualifiers Do the Heavy Lifting
The fastest scoring wins come from what you exclude. Wrong geography, wrong size, industries you cannot serve, competitors — hard disqualifiers keep obvious non-fits from ever eating rep time.
Weights, Rules, and Overrides
- Weight the signals that matter in your market — fit, contactability, engagement, timing
- Add custom rules for the quirks of your business
- When a rep knows better, manual overrides stick — with a reason attached
Review Outcomes and Adjust
Record outcomes and compare them with the ranking. Your scoring owner can use that evidence to review weights and rules, test proposed changes, and decide whether to publish them.
Do not aim for a perfect ICP on day one. A rough model that ranks 5,000 leads beats a perfect model that ships next quarter.
Try It on Your Own Leads.
Every guide is shorter in practice — import a list and see the workflow run.